Dafna Ben Onn
Dafna Ben Onn serves as the Director of Monetization at SciPlay, leveraging a rich decade-long experience within the gaming industry. Her expertise spans diverse domains, transitioning her roots in marketing to excel in monetization, LiveOps, social media and CRM. Notably, Dafna has masterfully led the establishment of thriving LiveOps teams across three of SciPlay’s flagship games: Jackpot Party Social Casino, Gold Fish Casino and 88 Fortunes. Prior to SciPlay, Dafna held the role of Marketing Lead at Playtika. Dafna attended Shenkar College of Engineering in Tel Aviv where she studied industrial engineering and management. She currently resides in Austin, TX with her husband and two children.
Dafna Ben Onn is speaking at the following sessions
Tuesday 22 October | 14.00
Personalize Your LiveOps
Jackpot Party Casino Slots has been live for more than a decade, yet still feels fresh for even its earliest players thanks to the developer’s LiveOps approach specifically tailoring activities and events to individual player preferences. SciPlay’s LiveOps mastermind shares tips and strategies that can benefit every game.
Tuesday 22 October | 14.30
LiveOps: Driving Monetization with Content
LiveOps continues to prove a determining success in successful acquisition, monetization and retention, but getting it right requires a lot of testing. Hear from our mobile F2P LiveOps experts as they share insights on their successful LiveOps, lessons from mistakes and best practices for kicking off our maximising return on your LiveOps strategy.
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