Anastasia Zaiceva
Chief Communications Officer at ZiMAD, expert in Strategic Communications. Brand marketing professional with over 10 year of experience. Mother of a young gamer, blogger, lecturer. ExWargaming, exGame.tv, exFreeplay
Anastasia Zaiceva is speaking at the following sessions
Tuesday 22 October | 10.30
Partnerships as a Catalyst for Growing Your Product’s Metrics and Brand Awareness
Join Anastasia and Elizaveta as they provide insights on leveraging partnerships to grow your products metrics and elevate brand awareness!
· Leverage Shared Audiences: How collaborations can introduce your product to new customer segments.
· Boost Engagement: Partnering to create joint campaigns that drive user interaction and retention.
· Co-branded Promotions: Joint promotions that amplify brand visibility across platforms.
· Content Collaboration: Creating shared content, such as blogs, social media posts, or in-game events, to increase brand recognition.
· Mutual Value Creation: How partnerships benefit both brands through shared resources and expertise.
· Enhanced Social Impact: Aligning with causes to boost brand reputation and customer loyalty.
Home of the Gamesforum events series, Mobilize & Monetize podcast, leading mobile game analysis and more about the world of mobile games marketing and monetization.