In this episode, we sit down with Alex Yerukhimovich from AppHarbr to explore the darker side of mobile gaming. Alex shares insights on the deceptive monetization tactics that frustrate players, the impact of intrusive ads on both studios and gamers, and how mediation networks can turn things around. We dive deep into how ad relevance can make or break player loyalty and what metrics game studios should track to balance revenue with a positive user experience. Plus, Alex gives us a glimpse into the future of ad quality control and what's next for AppHarbr.