WeGame2 has entered a partnership with iion, the first unified game advertising platform. This collaboration aims to reshape gaming advertising by providing comprehensive ad solutions to brands and agencies across the UK and EU.
 
The partnership leverages iion’s technology, which unifies fragmented gamer audiences into a single, accessible platform. This innovation simplifies the process for advertisers, enabling them to effectively reach gamers whether they are ‘In The Game’, ‘Around The Game’, or ‘Away from the Game’. WeGame2's role in this alliance is to provide strategic support to agencies and brands, helping them to navigate and execute full-funnel gaming campaigns by selecting the most appropriate products and inventory.  

Lisa Menaldo, CEO and Co-Founder WeGame2 – We are excited to bring iion’s proprietary technology ‘immersiion’ into the UK, a platform that allows brands to plan, activate and measure against many different gaming environments. The platform addresses the fragmentation problem for marketeers, bringing unification, accessibility and simplicity to the channel.     
 
Nina Mackie, CRO & Co-Founder of WeGame2, expressed her enthusiasm about the partnership: “We are champions for diversity, sustainable advertising, and accessibility for all. This alliance with IION empowers us to fortify the connection between brands and gamer audiences further. Gaming advertising campaigns have the potential to attract new consumers whilst fostering loyalty among existing fans. With the iion network and WeGame2’s expertise in gaming advertising, brands can now craft impactful and meaningful campaigns that resonate across multiple platforms.” 
 
Yun Yip, Chief Commercial Officer, iion - "We are thrilled to accelerate our growth in the UK and EU region with WeGame2. Their profound understanding of these markets and the gaming industry, coupled with their excellence in integrating gaming and marketing expertise, makes them an ideal partner for us.  

At iion, we take pride in being the world's only game technology platform with unparalleled consumer attention, audience engagement, and creative impact that gaming provides. Specifically designed for game advertising, delivering tangible outcomes to brands and agencies with high attention metrics, measurable audience engagement, and a genuine advertiser impact that gaming provides. This partnership represents a significant step towards revolutionizing gaming advertising, offering brands and agencies innovative ways to connect with nearly 80% of the region's population in meaningful and effective way." 

About WeGame2

Founded in 2023 by Nina Mackie, Ellie-Edwards Scott & Lisa Menaldo, WeGame2 is a female-led global gaming consultancy dedicated to making a real and positive impact on the gaming industry. By providing strategic support and expertise in gaming advertising, WeGame2 aims to bridge the gap between brands and the gaming community, ensuring accessible and sustainable advertising solutions that consider culture, diversity & self-expression.

About iion

iion stands as the first unified game advertising platform, revolutionising the way advertisers connect with gamers. With its innovative technology, iion consolidates fragmented gamer audiences, offering advertisers a streamlined approach to reach gamers across various touchpoints.

Contact Information:

Nina Mackie, CRO & Co-Founder  - WeGame2

Yun Yip, CCO - iion