Mobile ad tech giant Vungle have announced they have acquired mobile ad creative technology businessTreSensa. TreSensa who are based in New York provide mobile game developers with a suite of playable ad builders and fully customizable game-play ad engines and already work with leading mobile games companies including, EA, Zynga Supercell, Glu and MAG Interactive.

The deal for an undisclosed amount sees TreSensa join Vungle's growing platform of services following the recent acquisitions of GameRefinery and Algolift and moves Vungle closer to becoming a full service ad tech platform for mobile gaming clients.

Commenting on the deal, Jeremy Bondy, CEO of Vungle said, "For a long time, advertisers have wanted more access to Vungle's industry-leading Creative Labs team. The addition of TreSensa to the Vungle platform, alongside our recent acquisitions of AlgoLift and GameRefinery, further enables us to provide our customers with an essential destination for app growth and success. As the app industry becomes increasingly complex and data-driven, our goal is to provide app developers with the tools and constant innovation they need to impact every aspect of their business. TreSensa's leading technology significantly bolsters our creative capabilities and enables us to develop even deeper and more strategic relationships with our customers. We are very excited to welcome TreSensa to the Vungle family."