By Gamesforum Staff

The mobile ad network and in-app monetization platform,Vungle has announced the acquisition of AlgoLift, an LTV powered user acquisition automation platform for mobile advertisers.

AlgoLift, who’s clients include Jam City and Take-Two Interactives, allows customers to scale UA using predictive LTV modelling and automation. The acquisition signals how leading advertisers such as Vungle  arepreparing for deprecation to IDFA in ios14.

“Our mission is to be the trusted guide for growth and engagement for our developers,” said Jeremy Bondy, Vungle COO. “AlgoLift’s proprietary recommendation technology and exceptional team, accelerates our transformation, extending the breadth and reach of our platform. As a result, our developers can expect an entirely new level of scale and performance.”

“At AlgoLift, we are very proud to have built an industry-leading LTV and optimization platform to help our clients maximize ROAS and operate at the cutting-edge of marketing technology,” said Andre Tutundjian and Dmitry Yudovsky, Co-founders of AlgoLift. “We couldn’t be more excited to join Vungle’s team to now bring a joint solution of leading-edge technology to the mobile ecosystem.”

AlgoLift co-founders Andre Tutundjian and Dmitry Yudovsky, and the entire staff  will join Vungle and the team will continue to operate out of the company’s offices in Los Angeles.

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