AppsFlyer, the industry leader in measurement and mobile analytics, just released its State of Gaming App Marketing for 2023.

Based on 38 billion installs, this annual report offers an in-depth look at the key trends that shaped the gaming world in 2022.

What’s inside:

• Install trends by platform, country, and genre
• UA spend by country and genre
• IAP and IAA monetization 
• Country and category benchmarks in 16 top markets  
• Best practices on how to navigate a tumultuous 2023 

Trust them, they know their data and check out for more info

https://www.appsflyer.com/resources/reports/gaming-app-marketing/?utm_source=game_forum&utm_medium=referral&utm_campaign=stateofgaming23&afc_source=game_forum&afc_medium=referral&afc_campaign=stateofgaming23