Tenjin, the Mobile MMP for small to mid-sized game publishers and GameAnalytics, a mobile game analytics platform have launched Growth FullStack, as part of a new partnership that will offer affordable access to data and analyses for smaller games companies.

Growth FullStack, announced in the same week as iOS15 is released, gives mobile developers the capability to compete in the privacy focussed landscape emerging since IDFA deprecation. By unifying the datasets essential for effective performance marketing Growth FullStack will allow developers, lacking the resources to create date science teams larger publishers have built, to manage their data more effectively and with more agility.

According toTenjin and GameAnalytics, Growth FullStack will give publishers the data they want, stored in the way they want, to be used as they want as they navigate the challenges of iOS15 and anticipated similar changes to Android.

Hernan Zhou, CEO of dutch publishers Lucky Kat who have been early testers of Growth FullStack said,

“Indie game developers need help to make sense of the post-IDFA world of mobile marketing. Old tools aren’t able to support user acquisition as they did before iOS14 and the data sources we have access to require far more analysis to generate insights. For example, one of our main user acquisition channels now has two APIs for the same data: Apple’s data and their own data. How do we figure out which is best to help us grow? Ultimately we want to focus our energy on making games, and Growth FullStack will be vital in enabling that.”

Tenjin CEO and Co-Founder, Christopher Farm said: "We're excited to partner with GameAnalytics to offer Growth FullSteck. The inspiration was our joint understanding that mobile marketers have their own siloed data sources, database and analyses - sometimes multiples of each - but no way to draw them together post IFDA. Paired with iOS14 and 15 redacting some of the important dimensions (for example country data sets) finding ways to build a network of data within Growth FullStack provides the tools and training for mobile publishers to achieve the similar insights like big publishers are used to, enabling them to focus on building their apps and games"

GameAnalytics Chairman and Founder, Morten E. Wulff, added, "We're thrilled to be announcing our new partnership with Tenjin, which is perfectly aligned to help us deliver best -in-class developer tools. Conversations with our mutual mobile game clients showed they want us to offer services across their full stack of data tools, and Growth FullStack is the first in a suite of collaborative products that will superchages the switch to Apple and Android-centric attribution." 

By Gamesforum Staff