Singapore based mobile games publisher Storms has announced it has entered into a partnership with mobile game ad revenue solution 'Smartie Pants'. Smartie Pants automates waterfall and bidding optimisation through advanced machine learning algorithms with the tool claiming it can improve ad revenue eCPMs by up to 87%.

The solution doesn't require any integration and sits on top of the ad mediation software. According to the company's website, it is currently operable with, Vungle, ironSource, Unity, Facebook, Admob, Chartboost and Adcolony and is live with developers including Halfbrick and Storms.

Through the partnership, Storms will take the lead in commercialising Smartie Pants, with the team at Smartie Pants remaining in place and working to further develop the tool and to deliver customer success. The head of Smartie Pants, Boyana Nikolova said, "We only decided to launch Smartie Pants when we were 100% sure that it was ready to add value to mobile game developers. Now that Apple's iOS 14 is a new reality, we envision to be the enabler that helps developers to be more prudent by providing them with the necessary technology to remain competitive. As an early tester of the solution, the Storms team is well-versed with the key propositions of Smartie Pants. Coupled with our proven track record, we are ready to help developers realise the full potential of their ad inventory with Smartie Pants."

Storms CCO, Benjamin Pommeraud commented on the strategic partnership, "Storms is also a game publisher. We know that mobile game developers focus first on delivering quality games and why dedicating resources to manage ad revenues is not a priority. We are excited to partner with Smartie Pants to help mobile game developers around the world unlock the full potential of their games with this innovative solution, powered by our gaming expertise and vast industry network."

By Gamesforum Staff