Skillz, the competitive mobile gaming platform has announced it has agreed to purchase the mobile marketing platform Aarki. Subject to normal closing conditions being met, the deal will complete in the third quarter of 2021 for $150 million in cash and stock. The move will see Skillz combine its competitive gaming platform with Aarki's advertising capabilities. Aarki's 160 strong workforce will join Skillz with current CEO Levon Budagyan continuing to head up the new division of Skillz.

Commenting on the deal, Budagyan said, “Joining Skillz will offer tremendous advantages to both the Aarki team and our customer community. “Harnessing the combined power of our data science platforms will further increase our industry-leading performance marketing.”

Skillz CEO Andrew Paradise added, “Aarki’s proven machine learning will pair with Skillz’s robust first-party data to create an unrivalled value proposition for game developers, the integrated ecosystem will unlock new points of connectivity between consumers, developers, and brands, pairing the right impression with the right user at the right time, all while delivering a superior user experience.”

By Gamesforum Staff