Leading mobile analytics frim Sensor Tower has acquired marketing intelligence company Pathmatics with a growth investment from River Capital. The acquisition, for an undisclosed amount, will see Pathmatic's paid digital and social media platform combine with Sensor Tower's mobile app and publisher analytics platform to offer the biggest B2B offering of digital and mobile intelligence.

The move will see Sensor Tower increase its platform services across the ecosystem, expand market coverage and  provide new insights into TikTok and Snap social media. The companies have revealed a joint mission, "to be the strategic partner for trusted and actionable insights in the digital economy. Along with industry-leading insights, the companies share a commitment to protect and uphold privacy protections for panel and end-users."

Commenting on the acquisition, Pathmatics CEO Gabe Gottlieb said, “Our goal since day one has been to turn the world’s digital data into trusted and actionable insights. Joining forces with Sensor Tower is a step that will fast-forward our efforts in reaching that goal. Pathmatics has provided insight for the ever-changing digital and social media landscape, and we’re thrilled to expand our global footprint with the addition of mobile app analytics to customers.”

Sensor Tower CEO and Co-Founder Alexey Malafeev. added, “we are very excited to bring Pathmatics into our suite of data and product offerings,”

By Gamesforum Staff