From the crack of dawn until the sun dipped below the horizon, Gamesforum Cyprus 2024 was a melting pot of insights, discussions, and networking opportunities, showcasing the brightest minds in the mobile games industry.

The event commenced with a warm welcome from our very own John Speakman, CEO of Gamesforum, setting the stage for a day filled with enlightening sessions on ad monetization and user acquisition strategies and insights.

Unveiling Ad Monetization Strategies

Attendees were treated to a candid session of Gamesforum Unfiltered Live, where the some of the most experienced voices in mobile gaming shared unfiltered opinions and insights on the current state of the mobile games industry and what the current set of challenges are. This was followed by a deep dive into ad monetization and the game economy perspective by Erez Lalezari from PLAYSTUDIOS, who emphasised the challenge of balancing the game economy while maximising monetization opportunities.

Anton Kvashnevskiy of Nexters went on to highlight the importance of integrating ads in mid-core mobile games, sharing success stories from Hero Wars Alliance. Following this, Dheeraj Matta from Outfit7 captivated the audience with the Talking Tom Story, shedding light on successful brand partnerships.

Innovation took centre stage with discussions on the latest trends and formats in ad monetization, moderated by Vincent Tessier from 52 Entertainment. The Gamesforum Ad Monetization Panel provided valuable analysis and commentary into the developments driving higher revenue in mobile games ad monetization.

Navigating User Acquisition

As the day progressed, the focus shifted to user acquisition, with sessions exploring creative marketing processes and the use of AI. Gadi Shoshani from Murka Games demonstrated how AI tools seamlessly integrated into workflows can boost productivity and performance.

Ivan Derevvistkii from Playrix delved into the intricacies of building auto-bidders for user acquisition, offering practical insights into development and validation processes.

The event culminated with the Gamesforum User Acquisition Panel, where industry experts shared their experiences navigating UA in a privacy-centric era. Moderated by Alex Diudiuk from RTB House, the panellists provided valuable perspectives on the evolving role of UA managers in driving growth and innovation.

Networking and Celebration

As the sun set, attendees gathered for a delightful sunset drinks reception at the Parklane Resort Hotel, sponsored by AudioMob, RTB House, Mintegral, Odeeo, Start.io, Unity, Affise, RevX, and Rise. Against the backdrop of laughter and camaraderie, connections were forged, ideas exchanged, and friendships nurtured—a fitting conclusion to a great inaugural event.

Gamesforum Cyprus 2024 was a resounding success, bringing together industry leaders, innovators, and enthusiasts to shape the future of mobile gaming. As attendees departed, they carried with them not just knowledge and insights, but a renewed sense of purpose and camaraderie. We hope to see you all in Hamburg!