Chinese mobile growth business Mobvista has announced it has entered into an agreement to acquire Reyun, one of China's leading mobile measurement and marketing technology companies as part of its strategy to expand the platforms offering. The deal is valued at 1.5 billion RMB ($232 million) including cash and stock transaction. Upon competition Reyun will become a wholly owned subsidiary of Mobvista.

Commenting on the deal, Mobvista CEO, Clement Cao said, "At Mobvista, we're always looking for new ways to excel global business growth by unlocking access to China and the rest of the world digitally and efficiently. We're excited by the potential Reyun's SaaS products present, having a mature business model and a high degree of commercialization. Mobvista's acquisition and integration of Reyun and its products will greatly enrich our product matrix in the MarTech industry chain to strategically strengthen our foothold on the competitive Chinese market."

The deal will bring Reyun's full suite of ad campaign management and intelligence services within the Mobvista fold providing customers including mobile game developers with further opportunities to grow their revenue and overseas player base.

Reyun's CEO, Tony Bai added, "Reyun's mission is to 'simplify marketing' by providing the data and technology developers need to grow and thrive. The acquisition enables us to build more comprehensive, data-fueled solutions that meet customers' needs across their entire value chain and product life cycle. Together we will create more value and accelerate growth for our customers,"

By Gamesforum Staff