By Gamesforum Staff

MAG Interactive yesterday issued strong quarterly growth figures for the 2019/20 financial year. The figures showed strong year on year growth across key metrics with MAG Interactive, CEO, Daniel Hasselberg attributing the growth to hit word puzzler Wordzee.

Reporting on the period June 2020 – August 2020 headline figures included:

• The Group's net sales for the period were 55,100 KSEK (43,109 KSEK), an increase of 28% compared to the same period the previous year
• Average revenue per daily active user (ARPDAU) for the period was 3.4 US cents (2.6 US cents), an increase of 29% compared to the same period the previous year
• Daily and monthly active users (DAU and MAU) were 2.0 million and 6.4 million respectively during the quarter, an increase of 4% and 3% compared to the same period the previous year

Hasselberg commented, “Q4 revenues grew more than 28% compared to the same period last year thanks to continuous improvements to average revenue per daily active user (ARPDAU). The main drivers for increased ARPDAU are the migration of QuizDuel players to New QuizDuel as well as the continued growth of Wordzee. This year’s Q4 ARPDAU is 29% higher than last year’s thanks to these efforts.

Wordzee has by far the highest ARPDAU and strongest monetization potential we have seen in a game from MAG, and we started to ramp up our investments in user acquisition for Wordzee in the latter part of Q4. We invest in user acquisition with a targeted payback time of 180 days and will continue to do so to support Wordzee’s future growth.”

MAG Interactive is a leading mobile games developer and publisher with offices in Stockholm, Sweden and Brighton UK.