Levelling the playing field for any studio to build high-quality creatives

Levelling the playing field for any studio to build high-quality creatives image
By Guest Author 9 November 2020

Guest Author, Adam Stevens, CPO at Luna Labs

Everything we do at Luna aims to help game studios have more efficient and effective creative workflows. In doing this, we’ve seen that whilst creativity is essential to the success of any studio’s creative process, it’s not the only factor. Time, money, and resources also play a large part, which as a result, creates an imbalance in the ecosystem.

To solve this, we’re excited to be launching Starter and Pro models for our playable and video ad products — Playable and Replay. Both models for either product offer the full experience of our technology with community support.

Over the past 18 months, we have worked closely with some of the most successful game studios globally, providing them with an end-to-end platform to enhance their creative workflow. As a result, our studio partners have been able to improve their ability to create, manage, optimise, and understand their playable and video ads.

In an evolving ecosystem where creatives have become the last lever for optimising campaign performance, many studios have been working to improve their in-house capabilities and gain a unique advantage through their creative process. Now, with iOS 14 soon causing reverberations in the industry, this need has only become more prevalent.

As a result, we created two new product plans that not only are accessible to studios of any size, but they also enable you to experience the full breadth of our creative platform and the efficiencies it brings. Better still, we’re offering free trials for both products.

If you’re not familiar with what we do, or how Playable and Replay have been supporting dozens of studios in scaling their creative efforts, here’s a quick snapshot.

Luna Playable: 30-day free trial

Bringing playable production in-house.

Our Playable plugin enables your studio to build high-quality playables in Unity. Through our dashboard, Luna Playground, the marketing team can then manage, create, optimise, and understand creative performance.

Luna Playable — how it works

To celebrate the launch of Luna Starter and Pro, we are running a “#PoweredByLuna” Playable competition to give you a chance to showcase your best HTML5 playable and run a Facebook Ad Campaign worth up to $10,000.

Keep an eye out on our social channels to find out how you can enter 🤓

Luna Replay: 14-day free trial

Unlimited videos from a single recording.

Through our Replay Unity plugin and Luna Playground, you can save hours of time and push your creative performance to the next level by producing unlimited variations of your gameplay videos. This could be changing anything from resolution, languages to visual elements, such as camera angles, characters, colours and more.

Luna Replay Teaser — Made in Partnership with Sybo’s Subway Surfers

Check out this article if you want to learn more about the capabilities of Replay!

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