The frenzy continues... NYSE listed mobile marketing giant ironSource has announced it is to acquire mobile marketing company Bidalgo for an undisclosed sum. The deal, is ironSource's latest acquisition, coming on the coat tails of moves for Tapjoy and Luna Labs in recent months.

The deal is intended to give Bidalgo "to deepen ironSource’s market presence across the entire App Economy, given Bidalgo’s customer base in apps beyond games, including leading social, dating and e-Commerce apps."

Omer Kaplan, CRO and co-founder of ironSource said, “In order to successfully grow their apps, it’s critical that app developers are able to measure, control, and effectively allocate funds across multiple marketing channels. That’s why it made perfect sense to partner with Bidalgo in offering truly cross-channel management and optimization of every element of marketing activity through the ironSource platform. This acquisition is part of a wider strategy, which includes the acquisition of Luna Labs earlier this year, to build a full marketing stack within the ironSource platform. The combination will give app marketers an end-to-end solution for their entire marketing operation in one place, from creating ads through managing campaigns across channels and optimizing them.”

Peli Beeri, CEO and co-founder of Bidalgo added, “with industry changes, we identified the importance of creative analysis in providing greater visibility and control for marketers, and introduced new tools into our marketing intelligence platform, which today tracks and manages over $1B in media spend annually. By combining Bidalgo’s technology with the ironSource platform, we’ll be able to create a unique offering for mobile marketers, with one place to create, analyze and manage every aspect of their paid marketing."

By Gamesforum Staff