Leading marketing solutions provider InMobi have announced that InMobi exchange is now offering in-app bidding across all major mediation platforms including AppLovin Max, Amazon Transparent Ad Marketplace, Fyber Fairbid, Google Open Bidding, ironSource and MoPub Advanced Bidding giving Mobile Game publishers access to InMobi's demand through their mediation partners.

“Our integration with the world’s leading in-app header bidding solutions removes friction from the buying process while optimizing competition for all available in-app impressions in a single destination,” said Kunal Nagpal, SVP and GM, Publisher Platform and Exchange at InMobi. “This shift in the in-app ecosystem is long overdue, and enables any app developer to access demand from the world's most marquee advertisers. We thank our mediation partners for their continuous support and are thrilled to further foster the growth of the bidding-first ecosystem.”

“Header bidding has been a game-changer for our app monetization strategy,” said Mark Beck, CMO and CFO of London-based mobile game studio, Tripledot. “Through in-app header bidding, we are able to drive up competition for our inventory to increase yield while simultaneously improving operational efficiency which means less work for our team. Putting all of our demand sources on equal footing through header bidding ensures that we are always given a fair price for our impressions.”

“With header bidding, we have more flexibility in finding the required scale at the right price with our target users. And with a single integration path via InMobi Exchange, we can now look forward to simpler supply paths, optimized performance across a diverse set of publishers and greater return on our ad spends, all adding up to our supply path optimization (SPO) goals,” said Dennis Mink, SVP of Marketing at Liftoff.

By Gamesforum Staff