Leading Seattle based mobile rewarded-engagement company Influence Mobile has today announced the acquisition of Blind Ferret, a leading mobile acquisition agency. The move sees the two company unite to scale up Influence Mobile's rewarded engagement platform ngage.^TM

The platform helps mobile marketers acquire high-value players to their games and is already used by the likes of Playtika, Scopely and Peak games. Rewarded engagement delivers high value users with long retention metrics by delivering relevant and free rewards to users post install.

"The ngage platform has emerged as one of Playtika's top paid channels for acquiring and retaining quality mobile players in the U.S.," said Liana Leeor, one of Playtika's user acquisition managers. "Add to this the fact that we consistently hit our Return on Ad Spend goals and you can understand why we see this as one of the most valuable partnerships we have."

Commenting on the acquisition, Influence Mobile CEO and founder Daniel Todd, "While there has been an explosion of mobile gameplay over the last year by a vast array of new players, the challenge for publishers and developers remains the same: getting players to remain loyal and continue engaging and spending money in their games, this partnership brings together the acquisition and retention sides of the coin for our Sponsors. Together, our proven histories and proprietary technology will create a win-win for mobile game publishers and developers."

Randy Waxman, CEO at Blind Ferret added, "Since 2017, Influence Mobile has been a trusted partner that we have looked to in order to drive player engagement for the app developers we work with. We've brought the players, and Influence Mobile has helped them stay. By combining our strengths now, we're filling a market need and offering mobile game developers and publishers a single, unified platform to both acquire and retain users. We're excited to work hand-in-hand with Influence Mobile to help our clients capture the rapidly growing audience of highly engaged mobile gamers."

By Gamesforum Staff