GameAnalytics, part of Mobvista have announced the launch of HyperBid, a new mediation platform designed for mobile games publishers and developers.

HyperBid is a purely games focused mediation platform, enabling mobile games publishers to monetise their games through advertising. The platform is currently in open beta and includes an array of features tailored towards mobile games advertising. HyperBid has been built with analytics at the forefront using GameAnalytics’ market intelligence, empowering HyperBid users to make analytics-fueled decisions and A/B test monetization strategies that give their campaigns the best chance of securing maximum revenue.

Morten E. Wulff, Founder of GameAnalytics, said, “HyperBid has limitless potential, addressing a critical gap in the market for a new brand with a distinct, gaming-specific mediation offer. HyperBid is absolutely neutral across all bidding models and demand pools - ensuring developers and publishers can maximize their revenue. It solves common shortcomings with existing mediation platforms such as ad serving latency issues and lack of technical support for indie developers. Simply put, HyperBid offers games developers and publishers an unrivalled way to optimize their monetization.”

According to GameAnalytics,  "HyperBid believes in neutrality and being unbiased, with no affiliation with any one ad network and over 30 integrations with leading global networks and bidding partners across Eastern and Western markets. It is also neutral across all waterfall and in-app header bidding models, meaning developers will always get the best bid from the highest offer, every time."

GameAnalytics have also announced that early adopters will  receive six months’ free access to GameAnalytics products including GameIntel and Data Services, as well as an investment in their growth in the form of a cash bonus to put towards their monetization campaigns without dipping into their own capital.

By Gamesforum Staff