TapNation is a leading publisher of hit games and chart-topping titles such as Giant Rush! and SneakerArt. Based in Paris, they work with developers around the world to bring games to market and provide the tools necessary for success. TapNation titles have been downloaded more than 500 million times globally.

TapNation partnered with Odeeo to integrate audio ads into their titles, growing ARPDAU without sacrificing retention.

The Challenge:

TapNation needed to find a way to generate additional revenue from their titles without sacrificing the player experience. They had maxed out their video ad placements and needed to find a new source of incremental growth. The team was looking for an innovative partner with experience in gaming and understanding of ad monetization for hypercasual titles.

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