AudioMob, the specialists in in-game audio advertising for mobile apps has raised $14m in its series A funding round, valuing the company at $110m.

The funding follows recent strong growth, client uptake and R&D strides with the company having also opened two new offices in London and Abu Dhabi in support of anticipated staff growth.

According to a press release announcing the investment round, Audiomob's management team will use the funding to expand the team in London and Abu Dhabi and further develop the company's audio technology with the company continuing to file patents in more countries, build out the team. The increase to staff resources aims to develop new opportunities and partnerships in new and existing territories.

Lead investors include Makers Fund, Lightspeed Venture Partners, Sequoia Capital and Google.

Christian Facey, Co-Founder and CEO at AudioMob said,  “We’re thrilled to see investors' excitement for AudioMob’s vision for long term success and our future. We’re on the precipice of innovating a whole industry with audio and now we’re able to build out our tech and team to ensure we’re disrupting the industry in the right way and ensure we eventually become a future tech industry unicorn.”

Co-founder, Wilfrid Obeng, CTO at AudioMob says “For the past two years we have been focused on listening to our clients, gathering feedback and improving our audio technology and products. We understand that consumers don’t want to be interrupted, advertisers want their ads to be heard and game developers want to ensure monetisation does not affect retention. And now we have built products which meet all three needs.”

Archie Stonehill at Makers Fund commented: "Part of Makers Fund’s mission is to bring new industries, companies, and ideas into the interactive entertainment industry and Audiomob is a great example: connecting audio and games sectors whilst generating significant value for both. This is our first investment into the audio and advertising space and we are confident that Audiomob will transform audio from an afterthought into a new opportunity to improve user experience, not only as a non-interrupting advertising channel in mobile games but in the whole mobile ecosystem."

By Gamesforum Staff