Austrian based ASO marketing tool App Radar has snapped up Spanish competitor TheTool. The assets only deal, as announced on TheTool site update, will see TheTool eventually become part of App Radar, enabling a wider range of tools for clients. App Radar have recorded a second year of doubling in revenue over the past year.

Announcing the deal, TheTool CEO, Daniel Peris wrote "App Radar and TheTool have a shared vision to ease the app marketing processes. Therefore, I’m really pleased that through App Radar, our customers will get access to a wider feature set and more market data. From today onwards, our customers can benefit from one comprehensive tool with app store marketing analytics, research and market insights."

Commenting on the deal, App Radar COO, Silvio Peruci added,  “Our goal is to become a one stop shop for app marketing products and TheTool’s range of market insights is an important piece of this puzzle. We plan to build on this achievement by further expanding our reach in Europe – particularly the UK and Germany – and doubling down on product development.“

You can check out App Radar CEO Thomas Kreibernegg talking about ASO strategies on the Gamesforum Online Weekly Webinar here.

By Gamesforum Staff