Admix, the In-Game advertising specialists have appoint former Adcolony, SVP of Performance Stefan Adamczyk as their new VP of Global Partnerships. Adamczyk's role will be to spearhead the continued growth of  Admix's global publisher network.

Stefan Adamczyk, VP Global Partnerships, said on joining Admix, “The global appetite for mobile gaming is insatiable, and this trend shows no signs of abating. I’m relishing the opportunity to help build the future of mobile gaming monetisation, by bringing new world class publishers into the fold, and nurturing established client relationships with my talented Admix supply team. The world of mobile gaming faces a true inflection point, where developers and publishers need not compromise game design based on interruptive legacy monetisation models. I strongly believe In-Play is the future of mobile gaming, as it delivers better experiences for both gamers, brands, and new revenue streams for developers and publishers alike.”

Announcing the hire, Samuel Huber, CEO at Admix said “Stefan’s appointment comes at a critical time for Admix as we are rapidly scaling up across the globe. His industry leading experience bolsters our dream team of senior leadership talent, helping us to deliver the infrastructure to effectively monetise 3D worlds. As consumers increasingly socialise, play and shop in virtual worlds, this offers unrivalled opportunities for brands and publishers in the formative Metaverse.”

By Gamesforum Staff