By Gamesforum Staff

In-play advertising platform Admix have announced a partnership with Hyper Idle Games developer Fumb Games with the goal of furthering the development of in-plays ads in mobile games. In-play advertising offers publishers the attractive prospect of monetising their players and offering a user-friendly experience.  

On the Admix blog, Paul West, founder of Fumb Games said, “It was Admix’s technology that caught my interest. We generate 70% of our revenue with player-friendly ads, and I was looking for a way to scale this further. After much research, I realised that In-Play ticks every box: non-intrusive, iOS 14 immune, easy to implement, and scalable.” 

Admix CEO, Samuel Huber added, “Admix is full of passionate engineers that love playing games and building scalable platforms. We now have the opportunity to work directly with an experimental creative studio to publish games created with the In-Play format in mind. We’re truly aligned and super excited to reveal what’s to come!”