Sarah Ketir photo

Sarah Ketir

Ad Monetization Expert

With almost a decade of experience in the gaming industry at companies like King and Product Madness, Sarah developed a strong marketing and monetisation background. She has been focusing on ad monetisation for the last five years, leveraging her expertise to optimise revenue strategies in the dynamic world of gaming.

Sarah Ketir is speaking at the following sessions

Tuesday 17 September | 09.00

Gamesforum Unfiltered: Ad Monetization

Kicking off our Gamesforum London Ad Monetization Summit our Unfiltered panel. The only session not recorded, join our 2am bar chat at 9am in the morning as our panellists dive into decreasing eCPMs, diversifying revenue sources, the power of solution providers, alternate stores, bad actors & quality and more! This is one not to miss…

Tuesday 17 September | 14.30

The Gamesforum Ad Monetization Panel

The bread and butter of what Gamesforum is, join The Ad Monetization panel as they break down the day-to-day in mobile IAA. From working on mediation in 2024 and waterfall automation in the era of bidding to effective user segmentation and breaking ground on new ways to maximise revenue.

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