David Cantero
Based in Barcelona, David Cantero manages Ad Monetization at Tilting point, a video game publisher company. After several years working on Ad Monetization, ended up overseeing Ad Monetization across the Tilting Point games portfolio, being able to work with different types of games and different ad formats. Currently focused on product ad placements, partnerships, and audience segmentation for ads.
David Cantero is speaking at the following sessions
Tuesday 17 September | 12.00
Fireside Chat: Ad Mon x Product
With publishers further diversifying their monetization mix, ad monetization has begun migrating away from growth and marketing teams and towards product. But how can ad mon managers navigate this change?
Join our panellists as they reveal how their teams have reorganised to encourage ad mon x product cooperation, how to rework game economies and mastering ad placements for an improved and segmented user experience.
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