Božo Jankovic
Božo is currently working as a Head of Ad Monetization at GameBiz Consulting and has been in the video games industry for over five years.
At GameBiz, Božo is heading the team that helps game developers monetize their games through ads. He has worked on games from various genres, including among others, match-three, strategy, sports, as well as idle and narrative-driven games. During his time at GameBiz, Božo has worked with the likes of Wargaming, Goodgame Studios, Nanobit, Lockwood Publishing, Creative Mobile, Pixel Federation, and many others.
He previously worked at Nordeus, where he was taking care of ads monetization, managing a business worth over 5 million dollars a year. He was also successfully managing partner relations with dozens of stakeholders including some of the most eminent football clubs in Europe.
Božo Jankovic is speaking at the following sessions
Tuesday 17 September | 10.00
User Segmentation as an Essential Part of Effective Ad Monetization
As the mobile ad monetization ecosystem evolves, so does the work required from Ad Monetization Managers, which becomes more complex and more challenging. In this session, we are going to cover how you can use user segmentation to improve your ad monetization setup and significantly grow your ad revenue.
Tuesday 17 September | 14.30
The Gamesforum Ad Monetization Panel
The bread and butter of what Gamesforum is, join The Ad Monetization panel as they break down the day-to-day in mobile IAA. From working on mediation in 2024 and waterfall automation in the era of bidding to effective user segmentation and breaking ground on new ways to maximise revenue.
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