In this episode, we're joined by Sagi Schliesser, CEO & Co-founder of CrazyLabs. With over 7 billion downloads and 250 million monthly active users, Sagi talks about CrazyLabs' success, and discusses how the hyper-casual and hybrid casual genre has evolved since CrazyLabs entered the market, and the role data science and analytics play in designing, testing, and marketing successful games. The discussion also covers the challenges of scaling globally while fostering creativity, adapting to shifting monetization trends, and leveraging user behavior data for innovation.