Jure Grahek
Jure Grahek has been at the forefront of crypto and gaming since the two industries first started forming synergies. He joined ZBD, an innovative FinTech for the games industry, early on and took the company to market as Head of Marketing before transitioning to a hybrid role between BD and strategy, where he now helps diverse partners that want to integrate ZBD figure out exactly where this novel payments system fits into their products and business models. Before joining ZBD, he honed his expertise on a range of projects for both crypto and gaming companies, including global leaders like Bitstamp and Outfit7.
Jure Grahek is speaking at the following sessions
Thursday 8 February | 15.00
Upgrade your Reward Strategy: How to engage players immersively
From non-intrusive in-game brand ad formats to rewarded play this session explores the latest innovations and thinking in the rewarded space to show how to achieve incremental monetization and improve retention by valuing a player’s time and incentivising specific behaviours in-game
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