John Martin
John Martin is the Senior Director, Publisher Growth Solutions at PubMatic. John oversees various products at PubMatic, including OpenWrap for Mobile App and Access Membership. In his role, John is responsible for commercial strategy and "Go to Market", globally, for his respective areas of the business. This includes brand expansion, product development and the management of regional sales teams. Prior to joining the team at PubMatic, John spent 7 years with Playwire working closely with the Gaming Publisher and App Developer community to better monetize their content. Before falling into AdTech, John began his career in Enterprise Software with SAP where he worked on sustainable supply chain solutions. John is originally from the UK and moved to the States 8 years ago- he now lives in Brooklyn, NY.
John Martin is speaking at the following sessions
Thursday 8 February | 12.20
Fireside Chat: Ad Quality in 2024
Speak to any casual mobile gamer about mobile gaming and they will mention annoying ads, be it un-skippable videos, multiple clicks, fake exits or concerning creatives. So how do we tackle poor ad quality? What can be done to protect the user experience? Our panel will tackle just that! Join Ksenia, Eric and Rana as they share their experiences in pushing back bad ad quality.
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