Guido Farji photo

Guido Farji

CGO & Co-Founder
X3M

Guido Farji is the Co-founder and CGO of X3M, pioneering the In-House mediation-as-a-service solution. With over 20 years in telecom business development, marketing, and strategic alliances, Guido led Growth and Ad Monetization at etermax for 7 years as CRO and Board Member. In 2023, he co-founded X3M to address adtech landscape concerns. Guido, a key player in scaling monetization for companies like Huuuge Games and Animoca Brands, holds a Telecommunications Engineering degree from UADE and a postgraduate degree in Marketing & Strategic Management of Services from IAE.

Guido Farji is speaking at the following sessions

Thursday 8 February | 09.00

Gamesforum Unfiltered: Ad Monetization

What a year 2023 was for Mobile Games Ad Mon, from tackling Ad Quality to Mediation Wars, from Google Bidding to Unity vs AppLovin. Join our Ad Monetization experts as they set about an uncensored discussion on the state of Mobile Ad Mon and how this will shape 2024.

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