Ying Shao
Norther America, GM
BrightLake
Ying is a passionate advocate for ASA full services, dedicated to expanding North American clients' businesses through BrightLake's best-in-class offerings. With extensive experience as a senior leader at Meta, Google, and Unity, Ying brings deep insights into the gaming and apps industry. Her expertise particularly shines in growing app native businesses in the global market.
Ying Shao is speaking at the following sessions
Tuesday 22 October | 16.00
Data & Measurement in 2024: The Future of Mobile UA
Drawing our UA content to a close, the data segmentation panel. Join panellists as they take to the stage to talk about making the most of your data in 2024, use cases for segmenting your audience and best practices in retaining and reengaging your most valuable users.