Macarena Cáceres
UA Lead
Hyper Hippo Entertainment
Macarena Cáceres is speaking at the following sessions
Tuesday 22 October | 14.30
Utilizing Rewarded UA Channels
One of the hottest UA networks in 2024 is rewarded, but how do you assess the impact of rewarded platforms and what is being done to weed out fraudulent traffic? Our panel will share their work tightening up the rewarded UA space, identifying and removing fraudulent users and making the most of newly acquired high LTV users in product and monetization strategy.
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