Kristina Taylor photo

Kristina Taylor

Business Development
Gamehouse

Kristina Taylor is speaking at the following sessions

Tuesday 22 October | 09.00

Gamesforum Unfiltered: Growth

A 4am bar chat at 9am in the morning, the only way to kick-off Gamesforum San Francisco! Join our Unfiltered panel as they go off the record on the state of mobile games marketing. This session is not-recorded, you must be in the room to hear our growth leaders break down rising CPI’s, the impact of app giants buying up marketing space, the role of AI, the state of privacy and prediction for UA in 2025…

Wednesday 23 October | 13.30

Retain & Reengage: The Importance of a Positive Game Experience

CPIs are increasing, privacy is restricting access to user data. Mobile game marketing is becoming significantly more difficult. Successfully identifying, segmenting and retaining high LTV players is more important than ever.

Join our panel as they break down the importance of a core audience, from targeted content and deals to a positive gameplay experience, our panel will explore the available technology and game design for a positive high LTV player base.

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