John Martin
John Martin is Associate Vice President, Publisher Growth Solutions at PubMatic. John oversees various products at PubMatic, including OpenWrap for Mobile App and Access Membership. In his role, John is responsible for commercial strategy and "Go to Market", globally, for his respective areas of the business. This includes brand expansion, product development and the management of regional sales teams. Prior to joining the team at PubMatic, John spent 7 years with Playwire working closely with the Gaming Publisher and App Developer community to better monetize their content. Before falling into AdTech, John began his career in Enterprise Software with SAP where he worked on sustainable supply chain solutions. John is originally from the UK and moved to the States 8 years ago- he now lives in Brooklyn, NY.
John Martin is speaking at the following sessions
Wednesday 23 October | 16.30
Innovation in Ad Monetization
Closing out our ad monetization track our Future of IAA panel. Designed to provide novel areas of opportunity panellists are exploring to help maximise ad revenue opportunities. From offerwalls and skipits to brand advertising and immersive ad experiences, gain insights you can take back to the office as soon as tomorrow.
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