Charlie Castell
Charlie Castell is the CEO and co-founder of PubRev+, a publisher, monetization consultancy and CTV demand partner. PubRev+ has a strong record of increasing publishers’ revenue, through adops, business development and technical services. Their first app, Rebuild Ukraine, built in Cherkasy, Ukraine, raises money for World Kitchen and Save the Children, by gamifying charitable giving. Charlie has consulted for a number of political campaigns, including Adam Schiff, been shortlisted for a student academy award, and previously led the ads business at Warner Bros TV, Scopely and TextNow.
Charlie Castell is speaking at the following sessions
Wednesday 23 October | 13.30
Gamesforum Ad Monetization Panel
The bread and butter of what Gamesforum is, join The Ad Monetization panel as they break down the day-to-day in mobile IAA. From working on mediation in 2024 and waterfall automation in the era of bidding to effective user segmentation and breaking ground on new ways to maximise revenue.
Wednesday 23 October | 15.00
Fireside Chat: Ad Quality in Mobile
56% of mobile gamers report experiencing ads that blatantly misrepresent the gameplay. So, Ad quality has been brought to the centre stage, with the light shining on UA teams to attest to why bad ads, be it problematic or poorly designed, are still being utilised in 2024.
But how can we work to change the narrative? Join Mariam and Charlie and guests as they discuss firefighting bad ads via ad ops, tech to identify poor quality and the need to build a publisher coalition.
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