Capucine Thiebault
Creative strategist at WildCard Games, passionate about merging AI, creativity, and data. I manage creative strategies from ideation to production to craft innovative marketing campaigns.
Capucine Thiebault is speaking at the following sessions
Wednesday 23 October | 15.00
Fireside Chat: Ad Quality in Mobile
56% of mobile gamers report experiencing ads that blatantly misrepresent the gameplay. So, Ad quality has been brought to the centre stage, with the light shining on UA teams to attest to why bad ads, be it problematic or poorly designed, are still being utilised in 2024.
But how can we work to change the narrative? Join Mariam and Charlie and guests as they discuss firefighting bad ads via ad ops, tech to identify poor quality and the need to build a publisher coalition.
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