Ammar Banatwala
I've worked in the Ad Mon industry for over 5 years now and in that time, we've all witnessed unprecedented change with widespread consolidation through M&A and evolution of the ad stack towards bidding. Having worked on some of the top grossing F2P mobile games, there's always the expectation of growth despite external circumstances. With my background in Economics and Statistics, it has led me to a highly data driven approach to Ad Mon with a huge emphasis placed on things like Segmentation to maximize the value of every single cohort within our games.
Ammar Banatwala is speaking at the following sessions
Wednesday 23 October | 13.30
Gamesforum Ad Monetization Panel
The bread and butter of what Gamesforum is, join The Ad Monetization panel as they break down the day-to-day in mobile IAA. From working on mediation in 2024 and waterfall automation in the era of bidding to effective user segmentation and breaking ground on new ways to maximise revenue.
Home of the Gamesforum events series, Mobilize & Monetize podcast, leading mobile game analysis and more about the world of mobile games marketing and monetization.