Zynga announced strong Q4 numbers on a earnings call on February 10th. The company reported above-predicted revenues of $616 million to investors including all time best quarter earnings for core titles, Words With Friends, Empires and Puzzles and CSR2.

During the call with shareholders, Zynga CEO, Frank Gibeau also announced upcoming plans for the San Francisco based mobile games giant to invest in "new advertising technologies and solutions that will enable us to further expand our position in the mobile advertising ecosystem," fuelled by a war chest of $1.57 billion in cash and investments.

Noting that over 2020, Zynga had more than doubled its MAU to 134 million, the announcement suggests an intention to develop a 'Zynga Ad Network' with Gibeau adding, "this significantly expands our first-party data network and insights this audience provides, while also strengthening our ability to navigate upcoming privacy changes in the mobile ecosystem."

The move appears to give insight into Zynga's recent M&A strategy in the Hypercasual space including the acquistion of Istanbul based developer Rollic Games in Q4 2020, and how the company plans to deal with upcoming IDFA deprecation in iOS14 expected to take place in late Q1 or Q2 2021.

By Gamesforum Staff