The Women Lifting Women initiative, a champion of gender equity and diversity, is thrilled to announce the launch of its new mentorship programme. A collaboration between market leaders NumberEight and in-game audio pioneer Odeeo, this mentorship programme will connect the next generation of women executives with established leaders across advertising, gaming, and technology.

NumberEight and Odeeo launched Women Lifting Women in April 2023 to help address the gender disparity in the ad tech ecosystem. According to the 2022 Global Gender Gap Report, only 24% of leadership roles in the tech sector are occupied by women . In 2021, the European Women on Boards reported that a mere 19% of women within these industries .

Building on its beginning as a destination for interviews and resources, Women Lifting Women will now also connect mentees and mentors. The initial cohort of mentors includes:

Michelle Sarpong, Commercial Lead, the7stars

Chloe Cave,  Chief Supply Officer, Adverty

Hannah Mirza, CEO, Responsible Marketing Agency

Jess Bradley, VP Sales EMEA, Optable

Claire Nance, Head of Global Communications & Industry Marketing, Activision Blizzard

Patty Toledo, Chief Partnerships Officer, Playsense

Jacki Vause, CEO, Dimoso

Saadi Muslu, VP of marketing, Singular

Ashley Holmes, head of marketing, Luma Partners

Liat Barer, VP product, Odeeo

Silke Zetzsche, commercial director, AudioStack

Emma Raz, director of commercials, NumberEight

Starting today, interested women will be able to request a mentoring session with their executives of choice on the womendontplay.com website.

Emma Raz shared, "We started Women Lifting Women because we believed that women in our industries need more acknowledgment, support, and resources than one day a year in March. I’m thrilled to see what began as a series of conversations evolve into its next iteration as a forum for the exchange of expertise, and we’re grateful to all the incredible female leaders who have been so generous with their time. "

About Women Lifting Women

Women Lifting Women is a pioneering initiative that promotes gender equity and diversity in the technology, advertising, and gaming industries. Through womendontplay.com, Women Lifting Women provides a platform for inspiration, resources, and tools, fostering a community committed to breaking barriers and uplifting women in their professional journeys.

About NumberEight

NumberEight is a pioneering behavioral intelligence company that has reimagined identity by establishing behavior-based cohorts and in-moment user activity. Their innovative approach allows publishers to enrich their inventory with intelligent, ID-less data, enabling advertisers to capture their audiences' attention and enhance the value of their impressions. Utilizing privacy-by-design solutions powered by Edge AI technology, NumberEight simultaneously increases publishers' regulatory immunity.

About Odeeo

Odeeo is building the future of audio advertising. Founded in 2021 by a pair of ad tech veterans, Odeeo is creating solutions for publishers to unlock the fastest-growing segment of marketing spending while empowering advertisers to reach mobile audiences at scale. Odeeo is based in Tel Aviv with a rapidly growing team across Europe and the US and is backed by notable investors like Play Ventures and Heracles. Visit http://www.odeeo.io to learn more about how audio is revolutionizing in-app advertising.