Leading performance marketing platform Vungle has announced that it has entered into an agreement to acquire San Francisco based influencer marketing platform JetFuel. The platform gives games developers the ability to scale their marketing campaigns across a network of 15,000 plus verified influencers. Influencers on the platform have a reach of over 4 billion on Instagram, 1.5 billion on TikTok and 100 million daily Snapchat views.

Influencer marketing campaigns are expected to reach a value of $13.8 billion as advertisers continue to diversify the marketing budgets and invest in influencer marketing. JetFuel's platform provides automate campaign managerment and execution and operates on a CPA model providing highly measurable campaigns.

Jeremy Bond, CEO of Vungle said, "JetFuel brings strong technical expertise and commercial success in social media and influencer marketing, creating a unique and valuable extension to our performance marketing platform that will empower not only our current customers but the next generation of digital entrepreneurs. We've been in awe of the company's innovative, market-leading platform and the forward-thinking vision that makes the combination of Vungle and JetFuel so natural."

Tim Leonardo of JetFuel added, "Many of the problems we're solving in influencer marketing now are the problems that they've spent the past 10 years solving in mobile. It's amazing how closely Vungle's capabilities line up with our product roadmap! Tapping into their expertise will supercharge our development and drive further differentiation in how we can serve our customers."

In recent months Vungle has made several acquisitions including adding creative automation platform TreSensa and GameRefinery

By Gamesforum Staff