Recently, Unity has released the 2024 Mobile Growth and Monetization Report.  

Key highlights include:

• User Acquisition: Advertisers are increasingly diversifying their UA strategies, using a mix of ad revenue and hybrid ROAS optimization to improve campaign performance. 

• In-App Purchases (IAP): One in three in-app purchase (IAP) buyers make repeat purchases, with nearly 27% of those second purchases occurring within 30 days, emphasizing the importance of nurturing initial IAP conversions. 

• In-App Advertising (IAA): Global ad engagement has risen by 3.2%,  particularly in high-value markets, which reinforces the growing importance of in-app advertising (IAA) for monetization. 

• Offerwall Users: Users acquired via Offerwall exhibit 2-7x higher retention compared to those from other ad formats, making Offerwall a powerful tool for advertisers looking to retain high-quality users. 

• Offerwall Monetization: Offerwall effectively complements IAP revenue, engaging non-paying users and boosting long-term retention.

For more details and to access the full report, download it here