As the UK’s ASA bans a number of sexist mobile game ads, we speak with Kate Minogue - former Paddy Power analyst, ex-Meta, and founder of Kate Minogue Consulting - about how advertising fuels exclusion and shapes gender perceptions in gaming, both for players and within industry leadership.

Recorded after the removal of the disturbing No Mercy game from Steam and the release of Netflix’s Adolescence, we explore how these moments reflect deeper issues of sexism in the industry, and what it will take to create real change.