Congrats on your new role as Head of Supply at Gadsme! Tell us a little bit about what the company does and how you plan to contribute to the company's next phase of growth?

Thank you! Backed by industry leaders like Ubisoft and Galaxy Interactive, Gadsme is the world’s most advanced immersive in-game advertising platform. Our innovative and non-intrusive ad solutions deliver unmatched results for game studios and advertisers.

I’m very excited to join the team at such a good time and my role is to help Gadsme grow into their next chapter, working alongside our Head of Publishing and our team. They have met tremendous growth over the last 2 years and we now have the right tech and the right people to play in the big leagues and support the world's biggest studios out there. Being immersed in this space for the past few years, I'm very proud to see how it’s been burgeoning and also impressed how Gadsme set oneself apart. I plan to leverage my knowledge and connections to support our mission of encouraging developers worldwide to adopt our immersive in-game ad solutions.

2024 is being hailed as a breakthrough year for the immersive in-game advertising market. What factors do you believe are driving this momentum?

I think the constant pressure on game developers in our industry, like the need to find new revenue streams beyond just game sales, in-game transactions, or traditional ad formats which tend to drain players' time in-game, is one of the major factors. All of this must be done while keeping players happy. On the other side, the growing interest from brands in our industry as a lucrative advertising channel is also gaining some momentum. We can now offer innovative, effective, and creative solutions at scale, increasing engagement with players across all types of games and platforms and generating serious revenues for the studios.

Gadsme has made significant strides in the immersive in-game advertising space. Can you share some background on the company’s vision and how it aligns with the evolving mobile gaming landscape?

While this market exists for quite some time now, Gadsme took a revolutionary approach from Day 1 and created an entirely different product for games developers to answer challenges like long integration process, or inconsistent revenues. They have managed to hire super talented people very quickly, who are still carrying out our vision and execution today, and also raised a $8 million seed round just 11 months after launch. Today, Gadsme is the fastest-growing immersive in-game advertising platform and this highlights how our product resonates so well with our partners. In an ever evolving market, Gadsme has always been developers centric and was the first one to offer a comprehensive suite of immersive in-game ads including video, display, and audio formats, all in one 3D SDK, with a mix of branding and performance campaigns, to answer a wide range of needs. It can’t get any better.

How do you foresee the future of immersive in-game advertising, especially in the context of mobile gaming?

Well, I might be biased saying this, but I’m very confident that as more developers from various game genres and platforms get involved, the industry will continue to grow and attract larger advertising budgets. Google's recent move into the immersive market also demonstrates that our industry is gaining attention and support from the highest levels. This is great news for everyone, we all benefit from these positive changes.

Gadsme is known for its innovative approach. How does the company plan to stay ahead of the competition in the rapidly growing immersive in-game advertising market?

By strengthening our team efficiently, maintaining excellent support with our partners, and diversifying our supply and the platforms we work with, I believe that we have all the ingredients to be here for the long run.

What message do you have for stakeholders and potential partners about the future of Gadsme and the immersive in-game advertising industry?

Reach out to hear more and watch this space, this is just the beginning as we unveil more exciting news this year.