California based mobile marketing company MetricWorks have announced that their incremental measurement solution called Polaris is now live. The tool is designed as drop-in replacement for Final Touch in the post-iOS14.5 mobile landscape.

Polaris will not require IDFA and utilises incrementality to give advertisers an accurate daily measurement of campaigns allowing marketers to continue to make informed decisions on campaign spend. MetricWorks have said that Polaris will give marketers the same level of data granularity as they've become accustomed to.

Brian Krebs, CEO of MetricWorks said, "reliable measurement is the cornerstone of decision making and our team has worked tirelessly to deliver a solution that will future-proof your UA (without needing IDFA or GAID), and provide true incremental measurement that allows you to dramatically increase the effectiveness of your budget."

You can watch the recent Gamesforum Online Webinar with John Speakman and Brian Krebs on our On Demand page.

By Gamesforum Staff