Liftoff and Vungle have announced that they have entered into a definitive agreement to merge and form an independent, privacy-focussed mobile growth platform. Due to finalise by the end of September, the merger will see the two companies join to form an end-to-end solution in mobile marketing offering services across user acquisition, engagement, monetisation and analytics to the mobile games economy.

Specialists in User acquisiton and retention, Liftoff, serve more than two billion ads per day will join with Vungle, monetisation specialists, currently integrated with over one hundred thousand mobile app publishers to form a new powerhouse in the app economy, providing clients services to greater scale their apps and grow.

Liftoff, CEO, Mark Ellis said, “When we launched Liftoff nine years ago, it was our vision to offer leading solutions for mobile marketers, in a world where few independent and unbiased alternatives existed. In joining forces with Vungle, we offer not only the industry’s most complete and scaled platform, but also maintain our focus on serving our mobile customers without any conflicts or competing offerings. I am excited about our next phase of growth and innovation as we create the go-to mobile growth platform of the future.”

Vungle chief, Jeremy Bondy added “When I think about delivering our mission and purpose, there is no better opportunity for Vungle than combining with Liftoff. This merger accelerates our vision to become the essential destination for all mobile developers, and the joining of two leaders as part of this industry-defining transaction will drive huge value for our partners. Together, we can address the complete mobile app growth cycle - from app design and development to marketing, measurement, and monetization.”

By Gamesforum Staff