By Gamesforum Staff

Leading UK-based hyper casual game publisher Kwalee is to introduce Audiomob’s audio ad format into its hit Crazy Shopping game. The move promises to boost the game’s monetisation possibilities whilst at the same time maintaining the user experience.

Head of Digital Marketing at Kwalee, Ryan Davies, commented  “We’re always interested in developing new ways to engage players on mobile with our hyper casual games, so we were really intrigued when we heard about what AudioMob is doing with audio ads for mobile games. We were eager to collaborate with the Audiomob team on a test to see what we can produce together, and Crazy Shopping feels like the perfect starting point."

Audio advertising is already popular amongst players due to its non-intrusive nature. A recent Yougov survey of 1249 adult mobile gamers found that 67% of respondents would prefer ad formats that don’t interrupt their game play.

“We know that video ads are a great way of monetising your games, and that banner ads during gameplay can monetise at $1, if you’re lucky! Monetising using audio provides an ideal scenario for developers who can exponentially increase their revenue without blocking the player and damaging player retention,” said Christian Facey, CEO and co-founder of AudioMob.