EA pick up Playdemic for $1.4 billion

EA pick up Playdemic for $1.4 billion image
By Gamesforum Staff 24 June 2021

EA have announced an agreement for the acquistion of UK based studio Playdemic from Warners Bros in a deal worith $1.4billion in cash. The Manchester based studio are behind mobile hits including Golf Clash, the real time PvP golf game with over 80 million downloads worldwide.

Announcing the sale, David Haddad, President of Warner Bros Games said “We have enjoyed working with the talented team at Playdemic as they have grown Golf Clash beyond all expectations into a hit mobile game with tremendous longevity. While we have great respect for the Playdemic team, our decision to divest is a part of our overall strategy to build games based on Warner Bros. storied franchises.”

As stated in a press release announcing the deal, the acqusition is part of "EA’s mobile growth strategy focused on delivering exciting new experiences for EA’s network of nearly half a billion players around the world."

Paul Gouge said of joining EA, “we founded Playdemic with a focus on creating highly engaging and innovative game experiences. Our success with Golf Clash has proven our approach and demonstrated the ability of our incredibly talented teams to develop and operate best in class mobile games. Joining EA, one of the most successful games companies in the world, is an important next step in our journey and we are excited to continue to develop both Golf Clash and new titles as part of the EA family.”

By Gamesforum Staff

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