In this must-listen episode, we talk to King's General Manager - Strategic Initiatives, Benjamin Pommeraud, who dives into the challenges and opportunities faced by game studios in today’s rapidly evolving mobile gaming landscape. From balancing the expectations of passionate fanbases while introducing fresh gameplay mechanics, to leveraging data without stifling creativity, Poummerad offers insights into how King keeps players engaged. He also predicts the next major disruptions poised to shake up the industry.