In this episode, Geeklab CEO & Co-founder, Jesse Lempiäinen, shares his entrepreneurial journey from running a dance studio and a clothing company to founding a successful tech company. Jesse discusses how these diverse experiences shaped his leadership style and business philosophy. He delves into the market gap that inspired the creation of Geeklab and explains how the company positions itself to innovate and compete effectively against tech giants like Google and Apple. Jesse also explores Geeklab's approach to measuring the impact of creative optimization and the tools and methodologies they use to overcome attribution challenges.